Pay Per Click advertising is an internet advertising model where the advertiser only pays when their ad is clicked on. It is a great way of getting relevant visitors to your site if you are not already appearing high in the natural rankings. PPC advertising allows you to set how much you spend and where you ads appear. You may choose to have your ads appearing on the search partner network or on other relevant websites (content network).
Many charities may qualify for a PPC grant from google which we can apply for and manage on your behalf, helping raise awareness for your cause by driving relevant traffic to your website or to your auction page. At mycharityservices.com our holistic approach to PPC and online marketing doesn't end at driving traffic to your site, we make sure that the best quality visitors arrive at the most appropriate page on the site in order to achieve the objectives of both parties. There is no point in driving lots of traffic to your site if they are leaving immediately. For more information on this please look at our website usability testing service.
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Marketing for Charities
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