Being a corporate donor to charity is not just being a good corporate citizen –
there are good business reasons for doing so too.
Online charity auctions:
- multi-faceted allowing the company to receive a business benefit in return for the
corporate donation
- provide a turnkey marketing program delivering measurable advertising value, leads
and paying customers
- allows the company to reach consumers at the point they are making purchasing decisions
in the company's sector
- enables companies to reach their target market, such as affluent donors and to use
our trusted causes and networks
- bidders are often influential and affluent, a notoriously hard market to target
- can be geo-targeted e.g. a hotel based in Edinburgh may want to target their placement
program specifically to the London market for a weekend break
- creates a "brand halo" effect, presenting the company's charitable and forward thinking
image.
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Features of an online charity auction:
- a branded page enforces integrity and consistency
- a minimum bid may be set by the company that reflects fair value of the donated
item
- item level pages may contain media rich content such as embedded videos and multiple
photos
- multiple links from all items link back to the company's website, directing more
direct traffic to this site thereby having a positive effect on natural rankings
within search engines (SEO)
- on completion of the auction the company can be provided with contact information
of the winning and losing bidders, knowing that these are prime leads.
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How "mycharityservices.com" can help:
We provide and attractive, efficient and functionally excellent online auction system.
This would include:
- an all encompassing marketing package
- working with the brand to develop, upsell and cross sell to the winning (and losing)
bidders
Additionally we offer an active and targeted range of tools, to promote your site,
communicate with donors and bidders, analyse performance and collect key data. This
would include such things as:
- working on an item level with the company in order to portray it and its brand in
a manner consistent with their own marketing strategy
- offer detailed reporting on each item, such as "bounce rate", "time on page" and
"bidding history"
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